It was not that long ago that if you had a need for name badges with a color logo, you had to purchase at least 50 or no one would produce your order(if you could afford them). Today is a different story. Full color digital printing is cost effective, fast and high quality. Small orders are not a problem and the color reproduction is awesome. But there are a few things you need to understand about the process.
First the artwork needs to be clean and high quality. So many people send us images that they downloaded from their website, which are great for computer monitors but do not reproduce well. Most of these files are under 10 kb in size, where we work with files that are 100 kb and up. But don’t worry our job is to make your logo look great and print properly. That is why we charge a setup fee. The setup fee covers the time it takes to redraw and calibrate your logo to print properly. The good thing is that once you have paid the setup fee you will never have to pay another unless you change your logo. And since you have paid us to clean up your logo you may request that we send you the artwork for your files. This will make future printing of various items such as business cards and promotional items much easier.
An additional service we have to perform after we clean up your logo is color calibrate it. What this means is we have to adjust your colors to print properly with our digital printers. You see every printer, even the same brand and model number, print color differently (weird huh?) We want to make sure that your colors are rendered exactly the way they were designed to look. Now some companies do not take this extra step, but we do. We want to make sure that you are 100% happy with your name badge purchase. So having your logo clean and crisp as well as the right color is the only way to insure that.
I understand not wanting to pay a setup fee. i personally hate to pay them or charge for them. But if we spend several hours redrawing and color calibrating your logo we have to recoup our cost, that is simply good business. Setup fees are not a money maker for us.
So the next time you need profesional name tags give us a call or email, trust us,we are the nametagpros