Small businesses need to promote their business and in today’s competitive environment, it may take a little bit of creativity. It’s important to promote your business and stay on budget, right? Networking is a great way to grow your client base, increase foot traffic, and market your brand. Here are seven ways to network online and in your own community. Whether you or one of your staff members are networking it’s important to wear your business’ custom name badges.
Five Creative Ways to Network with Name Tags
Volunteer at Events in Your Community
Now that the pandemic is coming to a close and everyone is opening back up, there should be plenty of events on the schedule. Community events like parades, celebrations, and festivals provide great opportunities to get your business name in front of consumers in your region. Most people are eager to support small businesses that are making contributions to the community.
Volunteer at Fundraising or Charity Events
Silent auctions, local 5ks or marathons, Toys for Tots, The Red Cross, and The Salvation Army can be great for networking and getting your name out there. Customers are typically appreciative of humanitarian efforts. When they see you supporting these types of efforts, they will be likely to go out of their way to support your business.
Join Local Professional Associations
When you are in the right small business association, you can receive advice, support, and tools to help ensure your success. When you connect with other entrepreneurs, you gain new perspectives on issues and build partnerships with other businesses that can be mutually beneficial. Start by connecting with your local Chamber of Commerce, Industry and Trade Associations, or Rotary Club. You can also join local chapters of NFIM, SBA, or a Meetup group.
Rent a Booth at Local Trade Shows and Expos
These types of events are held specifically to help with networking efforts and developing a broader customer base. If you live in or near an area with various types of trade shows or expos, make sure to sign up for a booth in one related to your business or industry.
Team Up for Cross-Promotions
Some industries offer complementary services or goods. To find someone to network with or team up with, think about what other services or goods might be complimentary to your customer base. A yoga studio might pair well with a health food store. A coffee shop may team up for a cross-promotion with a bookstore. A high-end women’s boutique could partner with a spa or a wine bar for promotions. Think about your local shops and businesses to see if your industry would pair well with another local business for promotional efforts.
Don’t Forget the Name Tag!
It may seem like a small detail, but business owners know that the smallest details are often the most important. Wearing a professional business name badge can help you with branding. A professional-looking name tag can help avoid awkward conversation starters like, “Who are you and what do you do?” A well-designed name badge identifies the company, the person’s name, and their title or position. A name tag makes anyone more approachable and allows quick association with your business or brand.
Let Us Help YOU!
Are you ready to take your branding to the next level? Maybe you just need to get ready for the next event or trade show. Whatever the stage of your business, Name Tag Pros can help you develop a stellar name badge that helps you set your company apart from the rest. We make ordering as simple and hassle-free as possible. Give us a call at 888-754-8337 to get started today!