No matter what type of business event you are planning, name tag design should be at the top of your to-do list. When it comes to name badges, you can KISS them. In other words, keep the design short and simple. Simplicity is the key to making name badges work for you. It also keeps the process simple and avoids unnecessary complexity.
Event name badges are essential for both marketing and communication. Of course, they provide for personal identity, but they are valuable for corporate branding, too. Employee name tags are beneficial to businesses, too. They have the power to enhance customer service and provide a professional appearance. An employee who wears a well-designed name tag will feel like part of the business and have a deeper understanding of their responsibility to represent it. If you think about it, name badges are one of the hardest-working elements in meetings, conventions, and events.
What does KISS have to do with name tag design?
What is the KISS Principle?
KISS is an acronym that stands for “Keep it Simple, Stupid.” It was a principle used by the United States Navy back in 1960. It is basically a reminder to keep things simple rather than complicating them. The phrase was originally associated with Kelly Johnson, an aircraft engineer. By 1970, the term had become popular.
You can use the KISS principle for name badges, whether you are adding names, titles, or full-color logos. You want to be sure that your text remains concise and to the point. Titles should not be longer than necessary, and your brand needs to be appropriate, eye-catching, and yet simple. The most important thing you can do for your name badges is to use the KISS Principle.
KISS Principle and Event Name Badges
Adding a logo to all the name tags worn in your business or office is a good branding strategy. If you are creating event name tags, you can also add your logo, or you may choose to add a top sponsor’s logo. If possible, each company can have a unique name badge that sports the logo of the company they are representing. Well-designed conference name badges can build recognition and branding for each business, for your business, or for your event.
How to Keep Name Tag Designs Simple but Effective
It’s important that your name tags be effective. Name Tag Pros has years of experience and expertise. As professionals, we have a few tips and guidelines that can help you keep the design simple without losing your name tag’s effectiveness.
Keep the Entire Design Simple
To help you keep the design simple, think of it like a wearable business card or resume. The information should be straightforward and concise. Business information should be treated the same. A name badge should include the bare minimum necessary to identify the person and the business. In most settings, it should only include the person’s first name. However, it is also suitable to include the first initial of the person’s last name.
Let Name Tag Pros Help with Your Name Tag Design
We’ve been in the Name Tag business for a long time, so we know a bit about name tag designs. Call us today, and let us help you create a name badge design that is aesthetic and effective.