Importance of Building Relationships with Customers

There is no better bottom line than creating life-long, repeat customers. Repeat business is more possible when you build relationships with your customers. Developing real relationships with your clientele leads to better ROI and reputable, reliable word-of-mouth recommendations. When you provide exceptional customer service, you can get paid back in lifetime value.

Maintaining good customer relationships can make a huge difference if things happen to go wrong, too. In most industries, things can happen that are entirely out of your control. They still impact the customer experience. For instance, as the holidays approach, it’s a busy time of year. But if you’ve focused on providing exceptional customer service and taken the time necessary to build strong customer relationships, they are far more likely to forgive and forget a single bad experience. The key is to make them feel valued.  Let’s take a look at some ways to show customers they are important, appreciated, and special.

8 Tips for Building Customer Relationships

1. Be personable.

There are a lot of ways to express gratitude to your customers. It’s nearly Christmas, so it’s a good time of year to send out holiday greetings to your most valuable customers. Businesses that send out flyers or mailers may want to include a thank-you to customers. If you do e-newsletters, make a spot to thank your customers and let them know you value them.

2.  Prioritize Your Staff.

Simon Sinek, best-selling author, organizational consultant, and motivational speaker, said, “Customers will never love a company until the employees love it first.” A great place to start with building customer experiences is to make your staff members feel like they are part of a team. Give them a name badge and let them know how important they are to your company. Treat them like your best customer.

3. Share Your Company Values.

One of the main reasons customers are loyal to any particular brand is shared values. For example, customers who value sustainability are likely to join with businesses that do, too. Letting your customers know where your values lie can foster long-term relationships. 

4. Reward Loyalty.

Don’t just focus on new customers when you start focusing on building relationships. Christmas is a great time to reward customers who have been with you for the previous 12 months. There are many ways to do so, such as hosting preview evenings, exclusive giveaways, or priority shopping events. Hosting events also gives your staff the chance to thank customers in person. That can be powerful.

5. Gift Giving.

There’s a good reason that branded gifts have long been the gift of choice for businesses. They are relatively inexpensive but have a high perceived value. Additionally, the brand stays in front of the customers’ minds long after the holidays are past.

6. Engage in Conversation.

It can seem like everyone is busy all year long, but the holidays are even busier. Most people don’t have a lot of time to spend standing around and chatting. However, just a thoughtful question or two while your customer is waiting in line to check out or getting ready to head out with their bags will make a great customer memory for them. 

7. Be the Friendly Face in the Crowd.

It’s the holiday season, and everyone is busy, and many people are exhausted, as well as a little bit excited. Make their lives a bit easier by providing brand ambassadors who can help them find the perfect gift, show them the quickest route to their seats, or point them to the shortest queue. Make customers feel welcome by greeting them with a smile and make them feel important when staff introduce themselves. This leads us to last but certainly not least – name tags.

8. Provide Staff or Employee Name Tags.

Names help connect people and help start up conversations. Just knowing someone’s name can provide a sense of comfort and familiarity. Name tags are a crucial part of building relationships with customers. During the holidays, customers may be trying to find their way through crowds or trying to navigate new establishments; they are more likely to ask for help more often than they usually do. Knowing someone’s name helps create a friendlier interaction. It also makes it easier to find the same friendly face the next time they are in need of help. Don’t forget that your staff needs company-branded name badges, and your seasonal staff needs them, too.

Get Your Full-time Staff and Seasonal Worker Name Badges from Name Tag Pros

At Name Tag Pros, we have decades of experience and expertise we can put to work for you! Our expert team can help you design a unique name badge with your company logo, or we can work with a design you already have. Whether you need staff name badges or name tags for your seasonal staff, we can help you get just what you need. Call us today and let us know how we can help YOU!

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