Marketing isn’t just billboards, advertising, and subscriptions. It can often come down to small details. Something as small as a name badge can have a huge effect on marketing. Think about the last event you attended. Everyone was gathering to socialize for the purpose of improving their economic status, right? What an opportune time to build and expand your brand. You can create a name tag that increases exposure and speaks volumes for your company. Here are a few tips to help you create a name badge with a message.
Focus on the Details
Name tags help identify people. You want to include as many details as possible. You may want to include job titles, for example. That helps improve socialization, as it takes introductions and conversations to another level. Details can help others become more familiar with one another quicker. You may want to add a mantra instead. Your full-color logo is great information to have on a name tag, and it makes your business more memorable. Sharing valuable information on a name tag helps you connect with like-minded people who share your vision, goals, or dreams.
Creative Color Palettes
There is a place and a time for black and white name badges, especially in some industries and settings. But you may want to consider using a color palette that is soothing to the eyes or one that is attention-grabbing. If you include a full-color logo, you want the name badge colors to be complementary, not opposing. Spend some time getting the perfect blend of colors and neutrals on your name tags. They will be more attractive, prominent, and effective.
You’ll soon find out that there are literally thousands of fonts that could be used on name tags. But just because they can be used doesn’t mean they should be! You want the information on a name badge to be readable. It should not strain the eye to obtain the information. Some of the most common fonts include:
- Times New Roman
Choose a Name Badge Size and Shape
There are several standard sizes to choose from when you are creating a name badge. Remember that you want them to be readable and identifiable. You may want to go with a standard rectangular name tag or opt for an oval shape. If you really want to stand out in the crowd, you may choose a custom shape that represents your company, brand, products, or industry. The size and shape of a name badge are important.
Bring it All Together
When you see a name tag from a common brand, it’s attractive, appealing, and memorable. You don’t even have to look twice to associate a name badge with McDonald’s, Chic-fil-a, Walmart, or KFC. You notice the design, the colors, and the shape. The graphics catch your eye. That’s exactly what you are going for. You want to bring the font, logo, name, and message all together to create a name badge with your message. Let us help!
Let Name Tag Pros Help Design your Name Tag with a Message
We’ve been creating great name tags with messages for decades! Will you let us put our knowledge, experience, and expertise to work for you? We can help you bring all the details together into a single name badge with a message – your message! Call us today and let us show you what hassle-free ordering is really like!