How Physical Brand Assets Generate 5X More Engagement Than Digital

Tangible Brand Assets: What are they?

A tangible brand asset is a physical item that carries your company’s identity. It may be pens, t-shirts, name badges, drinkware, or notebooks that are branded with your business logo. Assets like these offer a long-lasting representation of your brand. People use them in real environments every day.

How are they different from digital ads? A digital ad goes away as fast as it appeared. They are often forgotten as soon as they are gone. But a tangible item with your logo is more likely to be seen more often. They stick around and make impressions over and over again.

Have Digital Ads Lost Their Edge?

The short answer is yes. And they are losing their edge quickly. Consumers are getting tired of seeing intrusive ads online. It’s too easy to ignore them. People can also use ad blockers, set privacy limits that block them, or just become blind to them. It’s even got a name, “banner blindness.”

This is why companies and organizations are investing in more physical marketing assets. They are seen. They are touched. They are remembered.

Physical Brand Asset Benefits

Longer Shelf Life and Better Recall

Physical items have a tendency to hang around. They stay in offices, vehicles, and homes. This is a lot longer than a short Instagram story or YouTube ad lasts. Whether it is a branded notepad on a desk, a water bottle on the go, or a name badge left over from an event, your company logo remains visible. This offers a constant, passive reinforcement of your brand identity.

Emotional Engagement and Brand Rapport

Giving someone a branded, but very useful item creates a positive interaction. Even wearing a full-color logo name badge helps build a connection. These feel less like advertising and more gesture-like. These types of customer engagement tools help build emotional bonds, which lead to stronger brand loyalty and real-life, word-of-mouth referrals.

Long Time Cost Efficiency

Using digital ads requires ongoing spending. Once the marketing campaign ends, so does your visibility. Physical brand assets are different. They only require a one-time investment, but then they can yield brand exposure for a long time, sometimes even years, without any more costs.

Real-World Scenarios Where Tangible Assets Shine

There are some specific times when businesses turn to using branded items. These include:

·   Business expos and trade shows

·   Local community outreach

·   Corporate onboarding and internal branding

·   Direct main campaigns to current customers

·   Seasonal campaigns or product launches

Using your logo to brand tangible items like tote bags, stationery, and name tags gives your message a physical presence that helps it stand out from all the digital noise.

Why There’s a Revival of Logo-Branded Items

There are several reasons why physical assets are gaining popularity. A tangible, physical item is seen as more trustworthy and personal than digital images. They are especially effective in face-to-face interactions, particularly at networking events and trade shows. Handing someone an item with your brand on it offers a touchpoint that a digital campaign can’t come close to.

Companies and organizations can boost their brand awareness strategies by offering simple, useful items or simply wearing a name badge with a logo. These branded items reinforce core values and design identity without saying a word or running a passing ad.

Choosing Physical Items for Your Campaign

When choosing branded items, think about utility and relevance. Think about where and how the items may be used. Will they use the branded items at home, at work, or on the go? Some popular items like reusable bags, water bottles, and tech accessories (think phone holder) are both cost-effective and have a great chance of being used regularly.

Pro Tip: Make sure your product aligns with your branding. Color schemes, fonts, and message tone should all be perfectly aligned with both your brand’s message and design. A poorly designed item might do more harm than good.

Name Badges: Tangible, Branded, Memorable

Want to get more bang for your buck? Add your logo to your name tag design! It’s a simple way to spread your message, boost brand recognition, and make sure people remember who you are and what you stand for.

Order your full-color logo name badges from Name Tag Pros today!